educe, enthral, inspire; nonetheless inform, make one think and dream. Our emotions, our desires speak through words.
The editorial design manages to emphasize and enhance the significant strength of meanings by modeling shape and structure of the words “container”, be it a book, a manifest, a monography or a catalogue.
The choice of the most suitable font, colors, text proportions and iconographic system, as well as the search for the most appropriate and efficient materials both aspire to the same goal: enhance what you mean to convey. In that as emotions and desires might be described through words, so words might be described through their sign.