Welcome to

Art direction · Graphic & Design

Ciao!
Hello!

Welcome to

Art direction
Graphic & Design

Ciao!
Hello!

Welcome to

Art direction
Graphic & Design

Ciao!
Hi!

Method, intuition
and technique

You choose the topic, I shape the form

You choose the topic, I shape the form

Hello! My name is Simone Piccinini and I’m a graphic designer.
I own a doctor’s degree in communication design at Polytechnic University of Milan as I wished to open up my communication studio.
2014 I founded Fractars in order to editorial design and brand identity projects.
I aim at enhancing your projects by design, resulting in efficient, contemporary and intellectually stimulating communication strategies.

Brand Identity
Editorial design
Why Fractars?

Brand Identity

Landmark identities

Landmark identities

The branding process aims at making a product or a service unique within a competitive ground.

How can you emerge with a distinctive product or service above the competitors? How can you render its qualities and value? How can you catch and surprise your target model?
The aforementioned are just few of the questions the branding process might be the answer to.

The branding process is the solution adapting to your reality, be it a big company, a SME or a local institution.

Editorial design

Editorial design

Milestone publications

Milestone publications

educe, enthral, inspire; nonetheless inform, make one think and dream. Our emotions, our desires speak through words.

The editorial design manages to emphasize and enhance the significant strength of meanings by modeling shape and structure of the words “container”, be it a book, a manifest, a monography or a catalogue.

The choice of the most suitable font, colors, text proportions and iconographic system, as well as the search for the most appropriate and efficient materials both aspire to the same goal: enhance what you mean to convey. In that as emotions and desires might be described through words, so words might be described through their sign.

Services

Services

Brand identity and editorial design are macro-areas actually including a miriad of processes and services within themselves.
Here I answer you all: so what do you deal with?

Business identity, professional and artistic self branding

Websites, landing pages, online adv campaigns

Sale points:
banners, signs, manifests and fliers

Book layout and sleeve,
series editorial design

Monographies, brochures, menus,
Lookbooks, music-related artworks

Brands, logotypes and typograms

Records

Services

Brand identity and editorial design are macro-areas actually including a miriad of processes and services within themselves.
Here I answer you all: So what do you deal with?

Business identity, professional and artistic self branding

Websites, landing pages, online adv campaigns

Sale points:
banners, signs, manifests and fliers

Book layout and sleeve,
series editorial design

Monographies, brochures, menus,
Lookbooks, music-related artworks

Brands, logotypes
and typograms

Satisfied customers

…make the difference!

…make the difference!

I owe much of my achievements to Fractars: it matched my requirements, gave a whole new image to my studio and looked after a yet fruitful Google ads campaign, by which new customers constantly join. Fractars is totally worth it!

Giulio Marsigli, Tecnico in Acustica, Acustica Marsigli

I wanted some abstract and meaningful illustrations to my piece about the symbolic connection between gardening and economy. Simone just got it and quickly arranged the graphic strengthening I needed.

Massimo Termanini, Autore indipendente

Simone is a true designer and makes Fractars the best answer to brand identity!
He’s been able to morph my brand communication into a piece of art and succeeded in conveying my values through design.
My brand needed a true identity in order to stand out above competitors and Simone was able to perfectly and efficiently express it.

Kristian Ruggeri, In Sinergia

As I founded my company I knew I had to struggle to achieve customer’s attention. The first look at my website would have made the difference, I couldn’t indulge with average graphics.
Therefore I adressed to many agencies and finally chose Fractars after a weeks-long research.
Fractars just owned what I was looking for: extremely modern graphics, yet focused on efficiency and the product itself. Skilled in both design and software use, he reveals a remarkably laid-back attitude and a fair focus on small customers too.
Simone helped me out to better define the identity of my company and turned it into a communication strategy. He explained me his choice on every detail, ranging from shapes to colors and fonts. He managed to arrange my website and taught me the way to arrange updates on my own.
He managed to coordinate the webpage design together with my business card and my online stores design.
Would I recommend Fractars? Of course, especially to those having a personal connection with their product and looking for a designer approaching the same way.

Alessio Bona, Speaxel
Contacts
Contact me!

Contacts

Tell me about your project!

I will supply the due times and costs in order to improve your product as well as your service perception.
The quote is free of charge.
What are you waiting for? Just start here:

Grazie! Il messaggio è stato spedito correttamente!
Probabilmente c'è stato qualche problema. Invia una mail a hello@fractars.com

Contacts

Tell me about your project!

I will supply the due times and costs in order to improve your product as well as your service perception.
The quote is free of charge.
What are you waiting for? Just start here: