Speaxel is a Berlin based startup dealing with the application of gamification to the foreign languages learning process.
Through Fractars I had the opportunity to design and achieve Speaxel’s brand identity as well as to offer consulting duty toward the game interface creation.
Brand and logotype design is the most straightforward manifestation of the company’s name. The colours palette recalls the eighties/nineties when first computers entered home. Textures and palette’s background fills have been dispatched through a generative design random process.