Located in the heart of Emilia, the city of Cento strong> boasts a rich commercial, gastronomic and cultural offer. P>
The Municipal Administration, in collaboration with AIAP, announced a call for the design of a visual communication strategy strong> to be included in the informative signs of the main historical buildings and center entrances. p>
Our proposal has re-elaborated the distinctive elements of the urban identity in a contemporary strong> style, proposing a clear strong> communication solution, which is at the same time linked to double thread with the historical and artistic heritage strong> of Cento.
Cento boasts a rich heritage of works by Guercino strong>, a famous mannerist painter who was born in Cento, and this important artistic presence has dictated the choice of colors strong>. span> p>
The icons strong>, derived from four recurrent architectural forms inside the historical center, are used to indicate the commercial activities in the map and for representing the harmony between culture and commerce within the texture strong>. span>
In addition to the information signs of the monuments and the entrances of the city, the request included the design of multiplatform template strong> for the online use of additional content.