To seduce, to attract, to inspire; but also to inform, to reflect, to make people dream. Our emotions, our desires, are expressed through words.
The editorial design gives importance and expressive force to the meanings through the design of the form and structure of the word “container” (a book, a poster, a monograph, a catalog).
The choice of a suitable font, of the colors, of the proportions of text and iconographic apparatus, the search for the most suitable and effective materials, are all operations that aim at a single purpose: to enhance what you want to communicate. Because if our emotions, our desires, are expressed through words, words are expressed through their sign.